The Bjäre coast, in season.
Sweden’s tennis summer and its most social stretch of coastline. Houses on the Bjäre peninsula, courtside access, and the long July calendar handled from end to end.
For one week in July the whole country moves to Båstad — which is exactly when houses, tables and courtside seats stop being available to anyone without a standing relationship. We hold ours year-round.
What we arrange
Tennis week
Courtside and box seats at the Swedish Open, player-side access and the surrounding private calendar.
Houses & hotels
Staffed summer houses on the Bjäre peninsula, coastal suites and full-house bookings for families.
Dining
Tables at the peninsula’s best kitchens through the July crush, plus private chefs in-house.
Golf
Tee times at Bjäre, Båstad and Torekov, arranged around the tournament calendar.
Transport
Chauffeured transfers from Copenhagen, Malmö and Ängelholm; helicopter when the roads fill.
On-site support
A contact on the ground through the week — reservations, changes and late plans.
· When to comeA coast with two speeds.
July is loud and social. Everything either side of it is quietly the better trip.
July
Tennis week, the full social calendar, and the coast at its busiest.
June & August
Warm water, open restaurants, and houses without the tournament crowd.
Spring & autumn
Golf, walking the Bjäre trails, and long tables with nobody waiting.
